What happens when the athlete isn't just a competitor within the league — but one of its owner-advisors? ATHLOS was built on a radical idea: that the women who compete at the highest level should have a real voice and seat at the table in the sport they define. In this conversation, Alexis Ohanian, founder of Seven Seven Six and ATHLOS, sits down with Sha'Carri Richardson — Olympic champion, cultural force, and ATHLOS athlete advisor-owner — to explore what it means to build a sports league with your athletes rather than around them. They'll talk about why the old model of women's sport left so much on the table, what it takes to reimagine the infrastructure from scratch and how the next generation of athletes is rewriting the relationship between competition, ownership and cultural impact.