Olympic & World Champion Sprinter | Founder, Flow N Go
Founding Advisor & Part-Owner, ATHLOS
Sha’Carri Richardson, one of the fastest women in the world, continues to inspire with her electrifying performances, resilience, and dynamic personality. As the 2023 100-meter World Champion, Sha’Carri made history by running a personal best and World Athletics Championship best of 10.65 seconds to secure her first international title before adding a 200-meter bronze and 4x100-meter gold in the same competition. Her 10.65 performance made her the fifth-fastest woman in history and set a championship record.
In 2024, she further cemented her dominance on the track by winning the U.S. Olympic Trials with a blazing 10.71 seconds in the 100 meters, securing her spot at the Paris Olympics. At the Games, she earned a silver medal in the 100-meter final with a time of 10.87 seconds, showcasing her ability to compete against the world’s best. She also played a crucial role in the U.S. women’s 4x100-meter relay team, anchoring them to a gold medal victory with a season-best 41.78 seconds.
In 2025, Sha’Carri returned to the global stage at the World Athletics Championships in Tokyo, where she successfully anchored the U.S. women’s 4x100-meter relay team to a dominant gold medal performance, solidifying her place among the all-time greats in track and field history.
In addition to winning as a pro, in her first year at Louisiana State University, Sha’Carri became the 100-meter NCAA Outdoor Champion with a record-setting time of 10.75 seconds. She also won collegiate track & field’s highest honor, the Bowerman Award, becoming the only freshman in its 11-year history to claim the title.
Beyond the track, Sha’Carri has expanded her influence through several high-profile partnerships. She continues her collaboration with Nike and has secured endorsements with brands such as WHOOP, OLAY, Beats By Dre, Powerade, Google and Oikos. In 2024, she signed a new deal with Sprite as the first woman to be a part of the iconic Obey Your Thirst campaign, reinforcing her commitment to being a trailblazer on and off the track. Beyond endorsements, she is the founder of Flow N Go, a beauty brand rooted in confidence and self-expression. She also serves as a founding advisor and part-owner of ATHLOS, helping shape the future of women’s track and field.
A cultural phenomenon with over 7 million followers across social media, Sha’Carri continues to prove that she is ‘That Girl,’ breaking barriers, inspiring millions, and unapologetically creating her own lane.
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