The New Storytellers: How Brands are Shaping Entertainment
Fontainebleau

The New Storytellers: How Brands are Shaping Entertainment

Media Innovations & Storytelling Techniques
The Rise of the Creator Economy
Wednesday, Apr 29, 2026
3:20 PM - 3:50 PM | America/New_York
Fontainebleau | Sparkle Ballroom • Inspiration Hall
English
About

Issa Rae built HOORAE Media on a simple premise: the best stories come from the most authentic voices. In this conversation, Issa explores how that belief has shaped everything from HOORAE's digital slate to Ensemble's collaborations with creators -- all of which are positioning brands to be more compelling storytellers. She'll make the case for why creators are one of the most powerful co-distribution channels available today, and why the brands winning the next decade of consumer attention are the ones bold enough to platform the voices their audiences trust.

Speakers

Issa Rae

Founder & CEOHoorae Media

Ian Schafer

President & Co-FounderEnsemble / HOORAE Media

Shannon Watkins

FounderWatkins Brand Advisors