The Cadillac Formula 1 Team is not just joining the F1 grid; they are rewriting the playbook from a blank page. As a brand-new entrant in the world’s most demanding motorsport, CF1 is defining its identity in real time, establishing credibility while setting a modern standard for how an F1 team can be built from the ground up.

Taking place on the eve of the team’s first American race at the Miami Grand Prix, this high-stakes conversation brings together Ahmed Iqbal, CMO of Cadillac Formula 1 Team, and Jill Gregory, COO of TWG Motorsports, alongside the American actor and CF1 supporter Terry Crews. Together, they will explore how the team is approaching innovation with intention—selectively redefining how a racing entity shows up in both sport and culture to achieve global resonance. With Crews helping amplify the team’s voice, the session unpacks the intersection of storytelling, entertainment, and elite performance. This is a deep dive into the strategy behind lowering traditional barriers to entry and creating a welcoming platform designed to grow a new generation of fandom.