President of Andretti Global and Chief Operating Officer of TWG Motorsports, Jill Gregory is an acclaimed sports marketer and motorsports executive who previously served as executive vice president and general manager at Sonoma Raceway and executive vice president and chief marketing and content officer at NASCAR. She has also held pivotal roles leading sports investment efforts for brands like Bank of America, Sprint and VISA. During her tenure at NASCAR, Gregory revamped the organization’s marketing, content and fan development strategies to elevate strategic planning and enhance collaboration across the industry. She was twice named by Adweek one of “The Most Powerful Women in Sports’’ and is part of the FIA Women in Motorsports Commission.
The Cadillac Formula 1 Team is not just joining the F1 grid; they are rewriting the playbook from a blank page. As a brand-new entrant in the world’s most demanding motorsport, CF1 is defining its identity in real time, establishing credibility while setting a modern standard for how an F1 team can be built from the ground up.
Taking place on the eve of the team’s first American race at the Miami Grand Prix, this high-stakes conversation brings together Ahmed Iqbal, CMO of Cadillac Formula 1 Team, and Jill Gregory, COO of TWG Motorsports, alongside the American actor and CF1 supporter Terry Crews. Together, they will explore how the team is approaching innovation with intention—selectively redefining how a racing entity shows up in both sport and culture to achieve global resonance. With Crews helping amplify the team’s voice, the session unpacks the intersection of storytelling, entertainment, and elite performance. This is a deep dive into the strategy behind lowering traditional barriers to entry and creating a welcoming platform designed to grow a new generation of fandom.
