AI will have a massive impact on every aspect of the technology and service stack within advertising and stands to fundamentally alter the business model economics for advertisers, publishers, agencies and tech intermediaries alike. For marketers, the window to adapt is closing fast. This unprecedented change agent (pun intended) will necessitate swift action to successfully compete as the ecosystem transforms beneath our feet. In this session, Terry separates the hype to reveal where the real disruption is happening, what it means for your bottom line, and who stands to win or lose. If you’re not rethinking your strategy now, you may already be behind.