Marketers face increasing pressure to deliver measurable growth while navigating a rapidly evolving technology and privacy landscape. As traditional identifiers weaken across browsers, mobile devices, and connected TV, reaching and measuring audiences at scale has become more complex.

In this session, Horizon Media and Intent IQ, together with Mike Shields, will explore how audience amplification within an open ecosystem helps marketers break through identity silos, expand reach, and unlock incremental performance across the marketing funnel.