Fontainebleau
AI Personalization: From Breakthrough Experiments to the Future of Advertising
AI/AdTech/MarTech Breakthroughs & Innovations
About
Personalization is rapidly becoming the foundation of advertising itself. As AI increasingly creates the ads, selects audiences, and optimizes delivery, marketing is shifting from campaign-driven execution to intelligent systems. In this ALTT session, leaders from Home Depot, GM, and Uber share some of the most advanced early applications of AI-driven personalization in market today. These examples build on insights from more than two dozen global studies conducted by Marketing + Media Alliance’s Consortium for AI Personalization (CAP). This is not experimentation for its own sake—it’s early proof of how AI-powered advertising will work at scale, and what winning looks like when personalization becomes the default.
Speakers
