What's POSSIBLE When Marketing Stops Running on Opinion
Fontainebleau

What's POSSIBLE When Marketing Stops Running on Opinion

Monday, Apr 27, 2026
9:03 AM - 9:15 AM | America/New_York
Fontainebleau | Sparkle Ballroom • Inspiration Hall
English
About
Marketing is supposed to be the growth engine — so why isn't the CMO the most powerful person in the room? Greg Stuart opens POSSIBLE 2026 with a blunt diagnosis: the age of opinion in marketing is ending. What replaces it will determine which brands — and which CMOs — survive.

Speakers

Greg Stuart

CEOMarketing + Media Alliance