Marketing teams are reaching the limits of dashboards, fragmented reporting, and backward-looking analysis. In this session, Padma Hari, Chief Digital Officer of Nestlé Purina, will share how the company is using AI to transform marketing intelligence, while leaders from Kana and Transparent Partners will show how AI can unify data, surface the insights that matter most, recommend next best actions, reduce manual analysis, and enable supervised automation. Attendees will see how leading organizations are turning data into real-time intelligence to move faster, make better decisions, and build a meaningful competitive advantage.