CTV delivers incredible, personalized viewing experiences — but the data powering those engagements rarely makes it into the programmatic marketplace. Somewhere between the content viewers choose and impressions advertisers buy, the most valuable signals for smarter, more strategic investments disappear. In this fast-paced session, leaders from Gracenote, Index Exchange, and dentsu X break down what’s getting lost in the bidstream, why it matters now more than ever, and how the industry is teaming up to rebuild a richer, more transparent CTV signal. Get ready for a candid, forward-looking conversation about unlocking CTV’s full potential.

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