Sealed with a Hershey Kiss: Mastering Agentic AI + MMM for Full‑Funnel Growth
Eden Roc

Sealed with a Hershey Kiss: Mastering Agentic AI + MMM for Full‑Funnel Growth

Wednesday, Apr 29, 2026
11:25 AM - 12:10 PM | America/New_York

All Pass Types

Eden Roc | ERC 2 A • Workshops
English
About
Join Mutinex US President Mike Finnerty, and The Hershey Company’s Vinny Rinaldi for an eye-opening look at how leading brands are pairing agentic AI with modern MMM to unlock sharper foresight, smarter decisions, and scalable performance. Learn the practical frameworks and real‑world applications that help marketers drive predictable, full‑funnel wins with greater speed, precision, and confidence.

Speakers

Mike Finnerty

US PresidentMutinex

Vinny Rinaldi

Vice President, Consumer ConnectionsThe Hershey Company