Bill Condon

Head of Ad Sales

Gracenote

About the Speaker

Bill Condon is a 26 year veteran of the digital advertising industry, Condon is a recognized expert in the CTV and FAST ecosystems, specializing in the intersection of content discovery and ad performance. Prior to joining Gracenote, Condon served as Vice President of Enterprise Sales and Partnerships at Xumo. During his tenure, he was instrumental in scaling Xumo’s FAST channel technology, overseeing the creation, distribution, and monetization of streaming solutions across all major Connected TV platforms. His extensive career also includes leadership roles at the Walt Disney Company, Tremor Video, Yahoo, AOL, and PointRoll. Condon holds a BA in Communications from Goucher College and is a frequent thought leader on the evolution of programmatic advertising and the streaming landscape. 

Attending

From Fragmentation to Clarity: Addressing The Data Gap in CTV Buying
Eden Roc

From Fragmentation to Clarity: Addressing The Data Gap in CTV Buying

Wednesday, Apr 29, 2026
1:45 PM - 2:30 PM | America/New_York
Eden Roc | ERC 2 B • Workshops
Sunset Soirée & Social Good • Presented by Datonics
Fontainebleau

Sunset Soirée & Social Good • Presented by Datonics

Sunday, Apr 26, 2026
6:00 PM - 8:00 PM | America/New_York
Hakkasan Restuarant
The AI Adoption Curve: A Beer Marketer’s AI Journey
Eden Roc

The AI Adoption Curve: A Beer Marketer’s AI Journey

Monday, Apr 27, 2026
11:00 AM - 11:30 AM | America/New_York
Eden Roc | Pompeii Ballroom • Vision Hall
ADWEEK House • Presented by ADWEEK
Eden Roc

ADWEEK House • Presented by ADWEEK

Monday, Apr 27, 2026
9:00 AM - 6:00 PM | America/New_York
Eden Roc | 15th Floor
Dinner with Friends • Partnered by Paypal, Salesforce, Edelman, & Eero by Amazon
Eden Roc

Dinner with Friends • Partnered by Paypal, Salesforce, Edelman, & Eero by Amazon

Sunday, Apr 26, 2026
6:00 PM - 8:00 PM | America/New_York
Eden Roc | Nobu Restaurant
The Other Side of the Story: Why Supply Side Intelligence Is Reshaping Media Buying
Eden Roc

The Other Side of the Story: Why Supply Side Intelligence Is Reshaping Media Buying

Monday, Apr 27, 2026
2:30 PM - 3:00 PM | America/New_York
Eden Roc | ERC 1 B • Masterclasses & Workshops
POSSIBLE Official Closing Party
Beach Pavilion

POSSIBLE Official Closing Party

Wednesday, Apr 29, 2026
4:00 PM - 6:00 PM | America/New_York
Beach | Beach Pavilion • Hosted Meetings
Hosted Meetings
Beach Pavilion

Hosted Meetings

Monday, Apr 27, 2026
11:45 AM - 1:15 PM | America/New_York
Beach | Beach Pavilion • Hosted Meetings
Hosted Meetings
Beach Pavilion

Hosted Meetings

Tuesday, Apr 28, 2026
11:40 AM - 1:10 PM | America/New_York
Beach | Beach Pavilion • Hosted Meetings
Hosted Meetings
Beach Pavilion

Hosted Meetings

Wednesday, Apr 29, 2026
9:00 AM - 10:30 AM | America/New_York
Beach | Beach Pavilion • Hosted Meetings

Speaker's Sessions (1)

Session
Eden Roc
From Fragmentation to Clarity: Addressing The Data Gap in CTV Buying
Wednesday, Apr 29, 2026
1:45 PM - 2:30 PM | America/New_York
All Pass Types
Eden Roc | ERC 2 B • Workshops
English

From Fragmentation to Clarity: Addressing The Data Gap in CTV Buying

CTV delivers incredible, personalized viewing experiences — but the data powering those engagements rarely makes it into the programmatic marketplace. Somewhere between the content viewers choose and impressions advertisers buy, the most valuable signals for smarter, more strategic investments disappear. In this fast-paced session, leaders from Gracenote, Index Exchange, and dentsu X break down what’s getting lost in the bidstream, why it matters now more than ever, and how the industry is teaming up to rebuild a richer, more transparent CTV signal. Get ready for a candid, forward-looking conversation about unlocking CTV’s full potential.

Partnered by
AI/AdTech/MarTech Breakthroughs & Innovations
Speakers (4)
Bill Condon
Head of Ad Sales, Gracenote
Alex Gardner
Chief Revenue Officer, Index Exchange