Bill Condon
Head of Ad Sales
Gracenote
About the Speaker
Bill Condon is a 26 year veteran of the digital advertising industry, Condon is a recognized expert in the CTV and FAST ecosystems, specializing in the intersection of content discovery and ad performance. Prior to joining Gracenote, Condon served as Vice President of Enterprise Sales and Partnerships at Xumo. During his tenure, he was instrumental in scaling Xumo’s FAST channel technology, overseeing the creation, distribution, and monetization of streaming solutions across all major Connected TV platforms. His extensive career also includes leadership roles at the Walt Disney Company, Tremor Video, Yahoo, AOL, and PointRoll. Condon holds a BA in Communications from Goucher College and is a frequent thought leader on the evolution of programmatic advertising and the streaming landscape.
Attending
Speaker's Sessions (1)
Date
Session
Eden Roc

Wednesday, Apr 29, 2026
1:45 PM - 2:30 PM | America/New_York
All Pass Types
Eden Roc | ERC 2 B • Workshops
English
From Fragmentation to Clarity: Addressing The Data Gap in CTV Buying
CTV delivers incredible, personalized viewing experiences — but the data powering those engagements rarely makes it into the programmatic marketplace. Somewhere between the content viewers choose and impressions advertisers buy, the most valuable signals for smarter, more strategic investments disappear. In this fast-paced session, leaders from Gracenote, Index Exchange, and dentsu X break down what’s getting lost in the bidstream, why it matters now more than ever, and how the industry is teaming up to rebuild a richer, more transparent CTV signal. Get ready for a candid, forward-looking conversation about unlocking CTV’s full potential.
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