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EVP & Head of Platform Partnerships
Horizon Media
John Koenigsberg is EVP & Head of Platform Partnerships at Horizon Media, where he serves as a key architect of the company’s evolution into an AI-native, platform-powered marketing leader. He is responsible foradvancing Horizon’s competitive edge through an open, partner-enriched technology ecosystem—one that fuels client growth, accelerates product innovation, and shapes the future of media with strategic clarity and operational impact.
In this role, John also leads HorizonOS Labs, Horizon’s structured innovation engine and pilot-to-platform system. Labs connects emerging technology partners, client business needs, and Horizon technology and expertise through disciplined experimentation, co-creation, and ecosystem development. Under John’s leadership, HorizonOS Labs translates market innovations into validated client outcomes and durable advantage.
Date
Marketers face increasing pressure to deliver measurable growth while navigating a rapidly evolving technology and privacy landscape. As traditional identifiers weaken across browsers, mobile devices, and connected TV, reaching and measuring audiences at scale has become more complex.
In this session, Horizon Media and Intent IQ, together with Mike Shields, will explore how audience amplification within an open ecosystem helps marketers break through identity silos, expand reach, and unlock incremental performance across the marketing funnel.
