Join Michael Kassan and AT&T’s Kellyn Smith Kenny for a fast-moving fireside chat on what’s next in marketing and the connectivity that makes it all possible. From AI-powered personalization to real-time customer experiences, they’ll unpack how rising data demands are reshaping how brands show up, measure impact, and earn trust. Expect sharp perspective, practical takeaways, and a look at how fiber and 5G are powering the moments that matter most. Come for the insights, leave with a clearer view of the future of connection.

Jeff Green and Michael Kassan sit down together to examine the seismic shifts rocking the digital landscape. With the roles of agencies ever evolving, and expectations around trust and transparency on the rise, these two titans of advertising will dig into how the industry is reacting and how meaningful value must be created by all involved. Combining a healthy mix of personal perspectives and unfiltered straight talk, they’ll unpack what’s changing, the impact of AI, and what it means for brands, agencies, and publishers alike.