Lisa Smith

Global Chief Design Officer

Uncommon Creative Studio

About the Speaker

Lisa’s career spans more than two decades, during which she has become widely recognized for her transformative work with some of the world’s most beloved brands. As Global Chief Design Officer at Uncommon Studios, she leads the agency’s mission to embed design at the core of everything it creates—from brand identity and communications to immersive experiences—sparking attention and driving lasting cultural relevance.
Previously, Lisa was Global Executive Creative Director at JKR, where her strategic vision helped evolve the agency from a packaging powerhouse into a full-spectrum branding leader. She played apivotal role in global rebrands for major clients including Walmart, Burger King, Mozilla, Paramount, Uber, Impossible Foods, Nordstrom Rack, Fanta, and Manischewitz.
Before that, as ECD of Chobani where she put creativity at the center of the business—overseeing a brand transformation that expanded product lines, boosted customer loyalty, and fueled top-line growth. Lisa was also Head of Design at Wolff Olins New York, where she drove bold, commercially successful work for USA Today, The Met, and Zocdoc.
Lisa's creative excellence was recognized in 2021 when Fast Company named her as one of the Most Creative People, saluting her contributions behind 'the biggest redesigns of the decade'. The recent launches she’s led have secured her features in publications such as the New York Times, New York Magazine, Fast Company, Forbes, Washington Post and more.
Lisa has also picked up notable accolades throughout her career including Fast Company’s Rebrand of the Year and a Gold Cannes Lion for Burger King, a Brand Impact Award in Culture for The Met, a Cannes Lions Silver and a Fast Company Innovation by Design Award for the rebrand of USA Today.She has sat as jury president for Design at Cannes Lions and D&AD, and is currently the Deputy President on the Board of Trustees at D&AD.

Attending

Fontainebleau

VIP Meet & Greet

Monday, Apr 27, 2026

11:40 AM - 12:10 PM | America/New_York

Fontainebleau | Splash 1-4 • VIP Lounge

Feed the Dream: Building Belief at World Cup Scale

Fontainebleau

Feed the Dream: Building Belief at World Cup Scale

Monday, Apr 27, 2026

2:30 PM - 3:00 PM | America/New_York

Fontainebleau | Sparkle Ballroom • Inspiration Hall

Speaker's Sessions (2)

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Session

Fontainebleau

Monday, Apr 27, 2026

11:40 AM - 12:10 PM | America/New_York

VIP Pass

Fontainebleau | Splash 1-4 • VIP Lounge

English

VIP Meet & Greet

Go beyond the stage and into the conversation.

Our VIP Meet & Greets offer exclusive access to connect directly with industry leaders.

VIP access required: Meet & Greets are reserved for VIP pass holders only.

Ask questions, spark ideas, and build meaningful connections—you’ll want to be in the room for this.

Monday Line Up:

Manuel "Manolo" Arroyo (Global CMO, Coca-Cola)
Carolyn Everson (Senior Advisor, Permira & Boston Consulting Group)
David Issac (VP, Marketing Operations and Creative Production, Chobani)
Matthew Prince (Co-Founder & CEO, Cloudflare)
Lisa Smith (Global Chief Design Officer, Uncommon Studios)
Shelley Zalis (Founder & CEO, The Female Quotient)
Additional speakers announced as we get closer.

Hosted By:

Dr. Gale Nelson -- President & CEO of Big Brothers Big Sisters Miami
Rita Shukhman -- CMO, Brand Advisor, Board Member
David Shingy --Digital Prophet
Diana Haussling -- CEO, Hello Products LLC

We’ve officially reached capacity. For any questions, please contact our Head of VIP Experience sara.gawish@possibleevent.com.

Speakers (5)

Manuel "Manolo" Arroyo

EVP & Global Chief Marketing Officer, The Coca-Cola Company

Carolyn Everson

Senior Advisor, Permira & Boston Consulting Group

Session

Fontainebleau

Monday, Apr 27, 2026

2:30 PM - 3:00 PM | America/New_York

All Pass Types

Fontainebleau | Sparkle Ballroom • Inspiration Hall

English

Feed the Dream: Building Belief at World Cup Scale

As momentum builds toward the 2026 World Cup, Chobani and Uncommon reimagined what meaningful brand presence looks like on sport’s biggest stage. Feed the Team is a multi-year cultural platform grounded in brand acts over ads and participation over proclamation. By tapping into soccer’s vast, young, and diverse fanbase, the program brings shared values—optimism, inclusivity, community, and challenger spirit—to life through storytelling, cultural OOH, narrative design objects, and grassroots experiences. Join us to explore a new model for brand building at global scale: how to transform sponsorship into a living cultural platform and build belief systems that earn lasting influence with the world’s fastest-growing, most dynamic audience.

Future of Creativity & Brand Building

Media Innovations & Storytelling Techniques

Speakers (2)

David Isaac

VP, Marketing Operations and Creative Production, Chobani

Lisa Smith

Global Chief Design Officer, Uncommon Creative Studio