As streaming TV continues to mature, advertisers have a powerful opportunity to deliver more relevant and engaging experiences on the biggest screen in the home. Advances in scene-level, AI-powered content analysis, high-quality signals, and real-time delivery are expanding what’s possible in CTV targeting and performance. Moderated by Wurl’s Ria Madrid, this session brings together industry leaders to explore how scene-level innovation is helping to scale precision – unlocking stronger outcomes for brands, publishers, and viewers without compromising the viewing experience.
Key takeaways:
• Scene-level targeting turns streaming TV precision into a scalable advantage, enabling advertisers to align messaging with what’s happening on screen – without disrupting the viewer experience.
• High-quality, real-time signals are redefining programmatic performance in CTV, helping brands move beyond broad placement toward moments that drive stronger engagement and outcomes.
• The next phase of streaming TV growth will reward platforms and buyers that balance innovation with scale, delivering relevance, control, and measurable impact. 

Partnered by