In today’s attention economy, gold medal moments don’t just define careers—they shape cultural relevance and unlock brand opportunity. Join NHL star Matthew Tkachuk and Fanatics Advertising CRO, Jeremi Gorman, for a conversation on how peak performance moments elevate athletes, teams, and the brands aligned with them. We’ll explore why breakthrough wins resonate beyond the game, how authenticity and timing drive impact, and what it takes to translate success into lasting partnerships. From championship runs to iconic performances, this session unpacks how “going for gold” amplifies influence—and how brands can harness those moments to build deeper, more meaningful connections.