Keith is the Managing Director of the Marketing Science Institute. He leads the organization to address corporate members’ needs and priorities with relevant and valuable academic research, and develops and maintains MSI’s community of marketing scientists and academics. Prior to joining MSI, Keith was an Assistant Professor of Marketing at Northeastern University and University of Illinois, Chicago, and a marketing and technology consultant for Fortune 500 companies, identifying needs and solving problems with research and analysis. He has a Ph.D. in marketing from University of Georgia, and an M.A. in psychology from Vanderbilt University. Keith has published highly cited articles on research methodology, digital marketing, brand communities, and video game marketing in a range of academic marketing journals including Journal of Marketing Research, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing, and is on the Editorial Review Board of the Journal of the Academy of Marketing Science.