Jeff Green and Michael Kassan sit down together to examine the seismic shifts rocking the digital landscape. With the roles of agencies ever evolving, and expectations around trust and transparency on the rise, these two titans of advertising will dig into how the industry is reacting and how meaningful value must be created by all involved. Combining a healthy mix of personal perspectives and unfiltered straight talk, they’ll unpack what’s changing, the impact of AI, and what it means for brands, agencies, and publishers alike.
