Nicole Portwood brings a proven track record of building, revitalizing, and scaling purpose-driven brands to her role as Chief Marketing Officer at Suja Life. At Suja Life, Nicole leads the company’s marketing efforts as it expands its portfolio beyond cold-pressed juices into a broader platform of better-for-you beverages. Under her leadership, Suja has reintroduced the iconic Slice soda brand and continues to innovate in functional wellness and lifestyle-driven products.  

Prior to joining Suja Life, Nicole served as Chief Marketing Officer and board member at Salad and Go, where she helped drive national expansion and strengthen the brand’s mission of accessibility and wellness. Before that, she was the General Manager at House of Delola, where she led the successful launch of Jennifer Lopez’s bottled cocktail line.   

Nicole’s career also includes senior leadership roles such as Chief Brand Officer at Live Nation Entertainment and Vice President of Marketing for PepsiCo’s Mountain Dew, where her strategic vision drove five consecutive quarters of industry-leading growth. Earlier, as Vice President and Chief Marketing Officer at Tito’s Handmade Vodka, she guided the brand through a period of exponential growth and was recognized as AdAge’s Marketer of the Year (2017).  

A passionate advocate for purpose-driven marketing and values-led leadership, Nicole was recently named to Reuters’ 2024 Trailblazing Women list in recognition of her influence in reshaping the modern marketing landscape.  

Nicole lives in New York with her husband and two children in a home that values time together enjoying great music and food.