Joel Rubinson is President of Rubinson Partners, Inc. equipping media, research providers, and AdTech companies with measurement and growth analytics for a digital age.  Joel is the former Chief Research Officer at the ARF and the NPD Group. 

Joel functions as a lead expert on advanced analytics for the MMA where he was the main scientist behind Movable Middles growth framework and the unique Brand as Performance research program.  Joel is also known for his expertise regarding ad effectiveness measurement, brand tracking, new product forecasting, and consumer loyalty and switching dynamics. 

Joel holds an MBA with concentrations in statistics and economics from the University of Chicago where he studied under Nobel Prize winners such as Milton Friedman and the noted Economist Art Laffer. Joel has taught at NYUStern School of Business. Joel’s blogs are widely read and for 17 years, was the harmonica player in one of the top Rolling Stones Tribute bands.