Barbi Barclay helps brands turn business objectives into real-world experiences that move people and drive results. With roots on the brand side at adidas, Nike, and Jordan, she now partners with clients across industries to shape and deliver everything from large-scale conferences and global roadshows to experiential activations, exhibits, and full portfolio strategies. Known for blending strategic thinking with creative problem-solving, Barbi helps teams connect the why behind the business to experiences people can actually see, feel, and remember.