Jason Zada is an Emmy-winning director, creative visionary, and storyteller who has spent over 25
years at the forefront of technology and entertainment. Known for blending innovation with
compelling narratives, he has created some of the most viral and culturally impactful projects,
including Take This Lollipop, Elf Yourself, and The Forest. With 26 Cannes Lions, SXSW Best in
Show honors, and billions of global views for his work, Zada has a proven track record of pushing
creative boundaries. As the founder of Secret Level, the leading AI-native entertainment studio, he
continues to pioneer the intersection of AI, storytelling, and filmmaking, redefining the future of
entertainment
Attending
Eden Roc
Man vs. Machine: How AI Is Rewriting the Creative Playbook
AI is no longer a creative sidekick, it’s becoming the engine. As the line between human-led and machine-led creativity blurs, marketers are rethinking how ideas are conceived, produced, and scaled. This panel brings together perspectives from an AI-first creative agency, an emerging brand, and a tech leader to explore how AI is being integrated into real creative workflows: from briefing and insights to production, versioning, and localization. Moving beyond hype, the conversation will examine what should be automated, what must remain human, why early-stage brands often move first, and how marketers can harness AI without losing emotional depth, cultural relevance, or creative integrity.
