Melissa Cartagena is the Chief Marketing Officer at SROA Capital, where she leads digital initiatives for the company’s Storage Rentals of America brand. A seasoned marketing executive with 20+ years of experience, she has a proven track record of driving growth and innovation through transformative digital strategies. Previously, Melissa spearheaded AutoNation’s digital marketing efforts across 300+ locations and 30+ brands, delivering measurable results at scale. Her expertise spans Paid Media, SEO, Reputation Management, CTV/OTT, and Life-Cycle Marketing, with deep experience across industries including Automotive Retail, Real Estate, Telecommunications, and Consumer Goods. Melissa is a visionary leader passionate about building high-performing teams and creating a culture of excellence. She holds both a BA and MBA in Business and Marketing.