Pedro is the CEO and Co-Founder of KA-EX, the world’s first fast-acting cortisol reducer. KA-EX was one of the first brands in the US to launch a fully GenAI-created ad in its first major brand marketing TV campaign in July 2025, an investment led by media capital fund, mediaforgrowth (MFG).
Pedro Schmidt has a master’s degree in pharmaceutical sciences from ETH Zurich, one of the world’s leading universities, and several years of experience in the pharmaceutical industry. Driven by science and innovation, he spent 5 years developing KA-EX, the only sports recovery product clinically shown to lower cortisol – the “holy grail” in post-workout recovery. KA-EX is backed by three clinical trials and has been shown to reduce cortisol by 36% within 48 hours, while improving sleep quality (+15%), HRV (+10%), daily energy (+9%), and mood (+8%).
Today, thousands of professional athletes rely on KA-EX, including TUDOR Pro Cycling, Paris Saint-Germain, Udinese, German Bundesliga clubs, the Swiss National Team, as well as many Olympic gold medallists and world champions. In Switzerland, KA-EX is among the top-10 best-selling supplements, available in 10’000 POS, including all pharmacies, supermarkets (Coop, Migros), convenience stores (Coop Pronto, Spar),
gyms (incl. PureGym, Holmes Place), and many more outlets. KA-EX is available at Equinox locations in California and NYC, SoulCycle, Rumble, and 100’s of premium outlets and convenience stores, including 7-Eleven, Feed.com, GoPuff, and BevMo! This July, the brand launched a $3M marketing campaign featuring national TV spots, billboards, and a partnership with the New York Post, alongside collaborations with 50+ influencers such as Louis Chandler (Director of Fitness, alo Wellness Club) and leading Equinox, SoulCycle, and Barry’s Bootcamp trainers.
