Ryan Detert is the CEO of Influential, the world’s largest influencer marketing company, where he spearheads strategy, innovation, and growth. Through his visionary approach, Influential has executed award-winning campaigns for Fortune 500 brands and global organizations, driving measurable impact across industries. 

Detert has forged exclusive partnerships with major technology and media platforms, including Meta, TikTok, Snap, YouTube, IBM Watson, Oracle Data Cloud, and many more, enhancing the influencer ecosystem for all stakeholders and positioning Influential at the forefront of data-driven influencer marketing. 

Detert was honored in Ad Age’s 40 Under 40 in 2021, Ad Age’s The List in 2022, and under his leadership, Influential earned the title of Social Media/Influencer Agency of the Year in 2024. 

Detert is passionate about mentorship and community impact, serving as a Board Member for Big Brothers Big Sisters of America since 2022. 

Influential was acquired by Publicis Groupe in July of 2024 setting a new standard for the creator economy and influencer marketing business.