Manuel “Manolo” Arroyo is EVP & Global Chief Marketing Officer for The Coca-Cola Company. He is responsible for the five Global Category teams, Integrated Marketing Experience (IMX) including Media, Digital Marketing, Design, Marketing Assets (Music, Sports, Entertainment and Influencers), Human Insights and Marketing Performance, Marketing Operations & Capabilities and the Marketing Transformation Office.

Arroyo’s career spans across Europe, USA, Thailand, Malaysia, Singapore and Mexico, where he has built and led highly performing and engaged diverse teams. Arroyo was named CMO in 2020. From 2019 to 2020 he served as President of the company’s Asia Pacific group. He was responsible for operations in the group’s five business units. He was also responsible for the company’s Bottling Investments Group, primarily focused on key markets in Southeast and Southwest Asia. Arroyo served as President of the Company’s Mexico business unit from 2017 to 2019.

Arroyo left Coca-Cola in 2014 to rejoin S.C. Johnson & Son, as SVP & President of Asia Pacific. From 2015 to 2016 he served as CEO of Deoleo, the publicly traded worldwide leader in branded olive oil, including the Bertolli brand.

Prior to that, he was President of the Coca-Cola Southeast and West Asia (SEWA) business unit from 2006 to 2009 and President of the ASEAN business unit from 2010 to 2014, where he led structural refranchising in Malaysia, Singapore, Vietnam, Cambodia, Indonesia, The Philippines, and the Company’s first ever entries in Myanmar/Burma and Laos. This role included a remarkable turnaround of our business in Thailand and Vietnam.

He began his career with Coca-Cola in 1995 and went on to hold a variety of marketing roles in Spain and in Global Strategic Marketing in Atlanta and general management roles, including Marketing Director and General Manager for sparkling brands for the company’s Iberia business unit from 2000 to 2004 and General Manager for Spain and bottling sales company from 2004 to 2006.

Before joining Coca-Cola, Arroyo worked for two years in marketing at S.C. Johnson & Son and two years in the Corporate Office Staff of the Chairman & CEO at Banco Santander in Madrid, Spain. Arroyo is member of the board of Coca-Cola EuroPacific Partners and has served in the boards of Coca-Cola Andina (Chile), ThainamThip Ltd (Thailand) and Coca-Cola COFCO (China).. Arroyo earned double major degrees in Business Administration and Law, both from ICADE in Madrid.