Hi, I’m Allison Hampton, a Sales Director at GroundTruth, helping brands drive measurable results through omnichannel performance media. My background spans merchandising, content marketing, and media, giving me a well-rounded view of today’s complex decision landscape.

Today, I combine that perspective with location-based intelligence and now: predictive capabilities from our new parent company, ZeroToOne.AI. This allows us to not only reach and measure high-value audiences across channels, but to predict consumer behavior before a campaign launches - resulting in smarter targeting, less wasted spend, and stronger performance.

If you’re looking to make your media work harder, I’d love to connect.