John Zissimos is Chief Brand & Creative Officer at Salesforce, where he leads global brand, creative, design, campaigns, sponsorships, and customer programs. He started his career in advertising at TBWA Chiat/Day and later held roles at McCann Erickson and J. Walter Thompson, where he learned the craft of building brands through ideas people actually care about. During his first chapter at Salesforce, he helped redefine the brand by transforming its digital experience and storytelling approach, and was one of the key executives helping pioneer a modern in-house agency model. He later joined Google, where he helped build the Google Cloud brand and shape its narrative in the market. He has also served as CMO of Okta and founding CMO of Armada. Across each stop, his work has centered on the same thing: helping brands find the right story and tell it well.