Anthony Po (@anthpo) is a NYC-based creator with over 3 million followers across platforms. He's best known for organizing community-driven events that blur the line between performance art and internet culture.
He is the co-founder and chief creative officer of Pufferfish, a content studio designed to help brands navigate the attention economy through headline-worthy stunts and culture-defining moments.
Anthony has produced viral undercover stunts including Cheeseball Man, the Timothée Chalamet Lookalike Contest, and John Chungus, pushing the boundaries of online storytelling and turning digital audiences into real-world communities.
Speaker's Sessions (1)
Date
Session
Fontainebleau
Monday, Apr 27, 2026
2:30 PM - 3:00 PM | America/New_York
All Pass Types
Fontainebleau | Flicker 3 • Rising Talent Academy & Deep Dives
This panel will dissect the complex identity of the Gen Z male consumer and the $360 billion market shift driven by his media habits and evolving definition of masculinity. We will examine how the consumption of sports, streaming video, and short-form content has fragmented attention, moving away from traditional male archetypes toward a preference for emotional presence, authenticity, and mental well-being in brand storytelling. CMOs will gain actionable insights on how to move beyond outdated stereotypes and foster meaningful connections that align with the core values of this digitally fluent, value-driven audience.
