InfutorData, a business unit of ActiveProspect, offers award-winning identity data and insights to connect the dots that create a true picture of marketable adult U.S. consumers and households. The company responsibly sources compliant data–including unique propensity data such as in-market shopping signals, which enables marketers and publishers to enrich and expand existing consumer data to drive marketing personalization. As identity experts trusted for decades by many of the world’s leading brands, publishers, platforms and data compilers, InfutorData honors consumer privacy through compliant sourcing, responsible data usage, and technology that helps create better consumer experiences and improved marketing outcomes.